Vít is a startup founder with a passion for technological innovations, which reveals human potential. He recently published a book, “Customer Care in Transhuman Times,” and sold a technology startup Brand Embassy which helps many Fortune 500 companies improve customer care to Israeli-American company NICE. In the past, he founded (and sold) a digital advertising agency and founded (and successfully closed) a software distribution company. Vítek graduated from the British Teesside University and lived in London and California. In his free time, he pushes a pram with twins over the mountains, rides a bicycle with his son or eagerly reads books.