Irena has been working as a communication strategist practically since the beginning of her career. She started in Ogilvy and then in the positions of press spokespersons at ČSOB and Hypoteční banka, and later anchored in Seznam for seven years, where she built both external and internal communication. She also brings this experience to the Fenek PR agency, which he owns together with Jiří Vicherek in which they focus primarily on the technology market and the companies that operate in it.