Female Leaders: From Marketer to Founder

Event description

More than 60 % of marketing graduates are women. And many dream that one day, they’ll run their own business. But what does it mean to transition from telling stories to becoming a Founder?

Four inspiring former marketers will discuss what their marketing background brought to the table when creating their own brand. But also what they lacked as a Founder or needed to unlearn. And how is all that different if you are building an agency vs a consumer brand.

The event starts with the Fireside chat with Violeta Luca – General Manager of Microsoft CZ/SK talking about Women in Leadership.

The event will be online streamed in English.📡

👉Please register to receive a link 1-day prior event here.

✅19:00 — 19:20 PM – Fireside chat with Violeta Luca (GM at Microsoft CZ&SK) about Women in Leadership
✅19:20 — 20:00 PM – Panel discussion
✅20:00 — 20:30 PM – Pitch Night (Twigsee, Mirageset, Tangle)

Panel discussion moderated by Pavlína Louženská (#holkyzmarketingu).

You can ask questions for the speakers on sli.do/SDP

This event is brought to you with the kind support of CzechInvest, Microsoft for Startups, FFK Legal, tyinternety.cz, LXVI, and others.

0.00 inc. VATRead more


  • 7:00 PM — 7:20 PM CET
    Fireside chat with Violeta Luca (GM at Microsoft CZ&SK) about Women in Leadership
  • 7:20 PM — 8:00 PM CET
    Panel discussion
  • 8:00 PM — 8:30 PM CET
    Pitch Night with startup founders


Violeta Luca (General Manager, Microsoft CZ&SK)

Violeta Luca is leading Czech and Slovak subsidiary of Microsoft since January 2021. She joined Microsoft Czech republic and Slovakia from Microsoft Romania where she has served as the General Manager for the past two years. As a leader, she has an extensive track record in enabling double digit business growth, transforming business models, driving regional expansion and new market opportunities, and building strategic partnerships to enhance customer experience. She was included among TOP 100 CEOs and Forbes Top 50 most powerful businesswomen in Romania and received recognition for Business Development, Innovative Business Model, Best Digital transformation project, and Best Corporate Responsibility Campaign. Under her leadership, Microsoft Romania became employer no. 1 and she is also a member of the Board of the Digital Transformation Committee of the National Digitization Office of Romania.

Prior to joining Microsoft, Violeta held several leadership roles in general management, sales and marketing in leading companies such as Metro C&C, Dante international, Flanco Retail, Whirpool Romania or AIG. She graduated from the Academy of Economic Studies.

Andrea Hurychová (Founder, WeDigital)

Andrea is Founder and Chief strategist of WeDigital Prague and Google certified trainer for video content.

As YouTube and online strategist, she helps her clients to leverage the power of video marketing, enabling them to build stronger brands through creative content development & insightful video marketing strategies.

In addition, WeDigital is also an expert in influencer marketing, telling brand stories through influential content creators. They develop and manage creative influencer marketing strategies to efficiently share the brand’s message.

Olga Royenko (Founder, Royenko agency)

Olga Royenko, creative entrepreneur and CEO of creative marketing agency Royenko Agency and Co-owner of Business Consultancy hep. partners, based in Ukraine, operating globally. Olga has 15+ years of experience in marketing and creative communications and 5+ years in entrepreneurship.

Zuzanna Sleszynska (Co-Founder at Lettly)

For the past 8 years working in the e-commerce and digital marketing industry. Since 2015 she has been developing Lettly, influencer marketing agency, based in Warsaw. Zuzanna is the Finalist of Forbes 30 under 30 ranking. Mentor at Google Launchpad program for young companies. She is also a lecturer at Kozminski University in Warsaw.

Loves fashion, music, and travels. Bakes to relieve stress.

Barbora Půlpánová (Founder, EDUART EXPERIENCE)

Barbora Půlpánová is the founder of EDUART EXPERIENCE, which offers various programmes to guide collectors through every aspect of the art market, provide them with the international perspective and nurture their passion for art.

Barbora garnered extensive art world experience along with broad international contacts while working at the auction
house Christie’s in London as the Global Press and Communications Officer for art education. Aside from promoting Christie’s Education programmes in London, New York and Hong Kong, Barbora completed the universally recognised Art Business Certificate and assisted in launching and running Christie´s successful Young Collectors Club.

Andrea Solomonides (Partner, Giraffes in the Kitchen)

Andrea Solomonides has a background in Music, Politics and an MBA in Strategy and Campaign management. She has been a campaigner since 2003 when she started her first agency in Athens, in 2012. She is the co-founder of Cubik-S, a communication agency acquired by Giraffes in the Kitchen in 2018. She now serves as the Managing Director of Giraffes in the Kitchen Cyprus.

As a passionate young entrepreneur, she also co-founded in 2011 Cypriot Enterprise Link, a youth-led organization aiming to grow the Cypriot entrepreneurial ecosystem. She has been involved in several projects as a business developer and consulted in major initiatives in Greece and Cyprus (Regeneration, UNDP etc).

Additionally, she has co-founded Black Lemon TV, a digital platform for original series created by young artists in Cyprus and abroad, as well as shows and video services. At the same time, she has co-founded Politica.io, a multisegment innovative platform for reporting, political analysis and data visualization after joining the Hillary for America campaign from the NYC offices. She is a WEF Global Shaper, a Sandboxer, a YTILI fellow and a TEDx speaker.

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